OUR STORY

The human side
of luxury.

POISE is a Dubai-based training and consultancy company helping teams look, communicate and connect with greater confidence.

Irfan Sumbul and Chi Shevket, Co Founders of POISE

WHAT WE BELIEVE

A brand is felt
through its people.

Beautiful spaces and exceptional products set the scene. The people who welcome, guide and care for a client give that scene its meaning.

POISE connects personal presentation with professional behaviour. We help organisations translate their identity into the small, deliberate details that make an experience feel consistent.

Refined grooming. Elevated presence. Aligned teams.

OUR VISION

Excellence,
expressed naturally.

A world in which every person representing a brand brings its values to life with confidence, care and consistency.

OUR MISSION

Turn standards
into everyday practice.

To help organisations elevate how their teams present, communicate and connect, through training and consultancy shaped around their brand and their people.

THE WAY WE WORK

Considered from the beginning.

A tailored brief. Practical learning. A consistent standard.

01

Understand

Your brand, your people and the experience you want to create. We begin by listening and defining the priorities together.

02

Shape

A programme built around those priorities, with relevant guidance, practical exercises and a clear standard to work towards.

03

Embed

Bring learning into everyday interactions through practice, feedback and tools that help your team sustain the standard.